Flows · Advanced Routing
Route every submission to
exactly the right place.
Flows is FormFlow's visual routing engine. Draw the logic, branch on any field value, and send each submission to the CRM, inbox, or tool it belongs in — automatically. Zapier-grade routing, built into your forms, with no per-task fees.
Switch tabs to see how the same trigger routes different submissions. A simplified view of the in-app builder.
Why Flows
Automation that lives
inside your forms.
Everything you'd reach for a separate automation tool to do — without leaving Shopify, and without per-task pricing.
Visual & no-code
Build logic like a flowchart — drag nodes, draw connections, ship. No developers required.
Conditional by any field
Branch on country, product, budget, inquiry type — any answer on the form decides the path.
Any destination, at once
CRM, email, Slack, Sheets, analytics, webhooks — fan out to many, or pick a different one per branch.
No Zapier tax
Replaces a stack of middleware. Runs natively inside Shopify with no per-task billing.
What you can build
A path for every kind
of submission.
B2B & Wholesale
Qualify and route high-value leads
Send large orders straight to Slack and a HubSpot deal, while smaller inquiries nurture automatically — no manual triage.
Support
Triage requests by topic
Billing, technical, and general questions each open the right ticket and reply, so nothing waits in a shared inbox.
Lifecycle & Marketing
Region-aware signups
Route EU subscribers to a GDPR-compliant list with consent logging, and everyone else to your main marketing flow.
How it compares
One tool, no middleware
| Capability | Basic form apps | Zapier + form app | FormFlow Flows |
|---|---|---|---|
| Conditional routing by field value | ✗ | ✓ | ✓ |
| Visual flow builder | ✗ | ~ | ✓ |
| Many destinations per submission | ~ | ✓ | ✓ |
| Runs natively inside Shopify | ✓ | ✗ | ✓ |
| No per-task fees | ✓ | ✗ | ✓ |
“~” indicates limited or add-on support. Comparison reflects typical Shopify form apps and external automation tools.
How it works
Three nodes to a working flow
Trigger
Start with a form submission. Every flow begins the moment someone hits submit.
Branch
Add a condition and split the path on any field value — country, product, order size, topic.
Act
Drop a destination on each branch — CRM, Slack, email, Sheets, analytics, or a webhook.
FAQ
Questions about Flows
Does Flows replace Zapier or Make?
For form-driven routing, yes. Flows runs the conditional logic and delivers to your CRM, email, messaging, ticketing, spreadsheets, analytics, and webhooks — natively inside Shopify, with no per-task fees and no second tool to maintain.
Which plans include Flows?
Flows (Advanced Routing) is available on the Growth and Pro plans. Every paid plan can still send submissions to its included sync destinations; Flows adds the visual, conditional branching on top.
What can a flow route to?
Any connected destination: CRMs (HubSpot, Zoho, Salesforce, Pipedrive, ActiveCampaign), email & marketing (Klaviyo, Mailchimp, Resend, SendGrid), messaging (Slack, Teams, Twilio/WhatsApp), ticketing (Zendesk, Freshdesk, Jira, Linear), Google Sheets, Microsoft Excel, analytics, and generic webhooks.
How is this different from conditional logic?
Conditional logic (Starter and up) controls your form — it shows or hides fields based on a visitor's answers. Flows control what happens after a submission, routing the data itself to different destinations. Conditional logic shapes the form; Flows route the data.
Put your forms on autopilot.
Install FormFlow free, then upgrade to Growth or Pro to build Flows. No code, no Zapier, no per-task fees.